Boat Safe, Road Safe was  developed in 2012 in partnership with Kansas Department of Wildlife, Parks and Tourism’s Boating Education Section and Missouri State Highway Patrol. Joint messaging utilizing similar safety concerns were created and presented to the public for the first time during the Kansas City Sport show in January of 2013.

Why should we cross promote boating and highway safety?

*Reach new audiences for both groups

*Emphasize that safety is important no matter what type of vehicle you are using

*Drinking boaters can potentially become impaired drivers on the road

A partnering concept for cross promoting highway and water safety.

Boat Safe, Road Safe